Casinos offer rewards to players to encourage their loyalty. These rewards can range from free drinks and food to hotel stays and other perks. In some but not all casino resorts, spending outside the casino may count towards comp points on a player’s card.
High-roller or “whale” comps are often tailored and bespoke, thanks to the data casinos collect on promising patrons. These can include a host of red-carpet treatments, including airport transfers in private cars and limos.
Understanding Casino Comps
Casino comps, or complimentary rewards, are a big part of casino gaming and can include everything from free meals and rooms to entertainment tickets. Comps are based on how much a player plays at a particular property, and Nha cai KTO casinos use various formulas to determine this. It is important to understand how casino comps work to maximize their value.
Generally speaking, players earn a certain amount of loyalty points every time they play slots or other casino games. These points can be redeemed for complimentary items such as meals, hotel stays and even cash. Understanding how these points are calculated can help a gambler make sure they are getting the most out of their players club membership. Casinos typically base their comp calculations on how much they expect a player to lose per hour of play, depending on the house edge of each game.
How Casino Loyalty Programs Work
Almost all casino brands offer loyalty programs as it’s a great way to communicate with customers and encourage them to play regularly. But for casino loyalty programs to be truly effective, executives must understand the concept of loyalty and how to maximize its benefits.
Customers with positive attitudes but low visitation and spend could be described as having low loyalty. These customers would be best served with a program that provides them with an improved earning opportunity, such as a VIP scheme or cashback rewards. These schemes are easy to join and can provide a great incentive for players to play. These types of programs create “efficiency profits,” as customers build up loyalty assets that make it expensive for them to switch. This is similar to the approach that airlines use for their loyalty programs.
Maximizing Casino Rewards
Casino comps and benefits are based on your theoretical loss, so while playing on a machine or at the table, don’t play above your bankroll or budget. Some players erroneously equate their self-worth with the level of comps and other benefits they receive from casinos.
Remember that comps are a marketing tool to get you back. While the perks are nice, they’re not worth gambling beyond your means or budget to earn them. For example, if a casino comps you $25 in free play and doesn’t follow it with another offer when you come back, you should move on to the next club. Most land-based casinos split comps into Player and Room, Food and Beverage (RF). Those who reach the highly sought-after RF status can look forward to meals, rooms, show tickets, cash back, airline and limo discounts.
Casino Complimentary Benefits
Some players erroneously equate their self-worth with the number of comps they receive. The casino should never encourage this type of behavior. In the long run, these types of players are playing right into the casino’s hands. They are betting more and longer than they should and often end up losing much more than the value of the comps they receive.
Players can get a better idea of their potential comps by checking their club kiosk periodically. They can also ask their host what they are entitled to. While tier benefits are generally prescribed based on play, the host does have some discretion to comp select onboard expenses such as meals and shopping purchases. But this is a rare event. Most of the time, these expenses count towards your tier level and not your overall play.
Card and Loyalty Points of Players
The most important element of any loyalty program is how easy it is for players to earn rewards. Tracking their play is key, whether they are inserting their card into a slot machine or handing it to the dealer during table game sessions. If players have to wait too long between earning rewards, they may lose interest and leave the casino.
The full potential of a value-sharing loyalty program is realized only when customers become sustainably loyal. To achieve that goal, companies need tools to measure and evaluate the performance of their programs beyond financial analysis alone. American Express, for example, struggled to quantify the results of its Membership Miles loyalty program until it began tracking higher customer retention, incremental upgrades and purchases of Amex products.